The client
DutaAdpro is an advertising agency in Surabaya that has been operating since 1991. Over three decades they have built a business around out-of-home media: billboards and digital billboards, transit advertising and vehicle wraps, point-of-sale displays, indoor branding and wall graphics.
What sets them apart from a studio that simply designs an advertisement is that they handle the parts most agencies avoid — securing permits, managing reklame tax, and leasing the strategic locations the media actually goes on. A client can hand them a campaign and get back a billboard that is designed, approved, taxed and standing.
What we did
The brief was a company site that explains a business with a lot of moving parts without turning into a brochure nobody reads. We structured it around their three service lines — outdoor, indoor and digital — so a prospect can find the one they came for in a single click, with the permit and location services surfaced rather than buried, because that is the part competitors cannot match.
The site also carries an articles hub, organised by category, so the team can keep publishing without needing us. Everything is handed over with a CMS they run themselves.