As a dynamic new client of ours, Quercus Group is a multi-faceted company composed of three subsidiaries, each with a distinct focus. PT. Quercus Hospitality Global Indonesia leads in F&B development and event management, PT. Quercus Tiga Sekawan Investama specializes in capital investment and property management, and PT. Quercus General Kontraktor Indonesia focuses on real estate development and plumbing services.
We collaborated closely with Quercus Group to craft a unified visual identity that reflects the company’s diverse yet cohesive nature. Drawing inspiration from the oak tree, a symbol of strength and growth, we designed a logotype that ties together the individual brands. Each subsidiary was given its own unique oak tree visualization to align with its core values, ensuring that while they share a common root, they each stand out with their own distinct identity.
This thoughtful branding approach reinforces the strength and versatility of the Quercus Group while embodying the spirit of its subsidiaries.
