https://viziotec.com/insights.html Notes on building fast websites, brand systems and social content. en https://viziotec.com/insights/colours-that-survive.html https://viziotec.com/insights/colours-that-survive.html A palette that only works on a designer's monitor is not a palette. It is a mood board. Branding & Design Wed, 19 Aug 2026 00:00:00 GMT https://viziotec.com/insights/website-speed.html https://viziotec.com/insights/website-speed.html A one-second delay on mobile can cost a meaningful share of your enquiries. Here is what actually moves the needle. Website & Apps Wed, 12 Aug 2026 00:00:00 GMT https://viziotec.com/insights/company-profile-site.html https://viziotec.com/insights/company-profile-site.html Most company sites are built to satisfy an internal committee. Here is what a visitor is actually looking for. Website & Apps Wed, 05 Aug 2026 00:00:00 GMT https://viziotec.com/insights/beyond-logo.html https://viziotec.com/insights/beyond-logo.html An identity system is what keeps you recognisable when the logo is nowhere in sight. Branding & Design Wed, 29 Jul 2026 00:00:00 GMT https://viziotec.com/insights/two-languages.html https://viziotec.com/insights/two-languages.html Bilingual accounts usually solve this badly — either two accounts nobody maintains, or captions twice the length nobody reads. Social Media Wed, 22 Jul 2026 00:00:00 GMT https://viziotec.com/insights/social-content.html https://viziotec.com/insights/social-content.html Posting consistently is table stakes. Here is how we plan content that people actually stop for. Social Media Wed, 15 Jul 2026 00:00:00 GMT https://viziotec.com/insights/when-to-refresh.html https://viziotec.com/insights/when-to-refresh.html Boredom is the most common reason companies rebrand, and the worst one. Branding & Design Wed, 08 Jul 2026 00:00:00 GMT https://viziotec.com/insights/who-edits-your-site.html https://viziotec.com/insights/who-edits-your-site.html If changing a phone number means emailing your agency, something has been built wrong. Website & Apps Wed, 24 Jun 2026 00:00:00 GMT https://viziotec.com/insights/what-to-measure.html https://viziotec.com/insights/what-to-measure.html Reach went up and nothing happened. Here are the numbers that actually predict enquiries. Social Media Wed, 10 Jun 2026 00:00:00 GMT